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Every feeding journey is unique

As a signatory to the MAIF* Agreement – a voluntary industry code – we believe parents should have all the necessary information to make informed decisions on their child’s nutrition. This breastfeeding information is not intended to judge or alarm you. We simply hope to provide you with peace-of-mind in all your feeding choices.

Not every parent can produce breast milk. No matter what choice you make, we will support your unique feeding journey.

If you can breastfeed, exclusive breastfeeding is recommended for the first six months. Breast milk helps improve a child’s immunity and supports a healthy weight for mum. Eating a healthy, nutritionally balanced diet during pregnancy and breastfeeding is also important for mums.

If breast milk is not available, infant formula is the most suitable alternative. Consult your healthcare professional before you start formula to ensure you have the right one for the age and needs of your baby. It is important to read the instructions on the tin and carefully prepare the formula exactly as the label recommends, any change in preparation could lead to health hazards.

Please note, partial bottle feeding can be tricky, it may interfere with breast milk supply and can be difficult to reverse. One last thing, babies will need to be fed infant formula until they are 12 months old, so the social and financial implications need to be considered.

*Marketing in Australia of Infant Formulas

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