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About us

We believe that good doesn’t need to be complicated.

Good parenting doesn’t need to be complicated, because it’s the simple things that make the biggest difference in your little one’s life. So we’re doing everything we can to make early life nutrition uncomplicated.

Made with what matters

Goodness you can trust – that’s the foundation for all of our products.

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Made with the goodness of real New Zealand milk

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Our tins, lid and scoop are 100% recyclable

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No added preservatives

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Key ingredients to support your baby

Our Pledge

Karicare & Nutricia: Backed by a world leader

We know that not every mother is able – nor chooses – to solely breastfeed her baby. 

Karicare products are backed by the findings of Nutricia, who have invested more than forty years of research in the field of early life nutrition. You can be rest assured all of our products have benefited from this work.

MAIF & the Infant Nutrition Council

Karicare is a voluntary signatory of the Marketing in Australia of Infant Formula (MAIF)  Agreement, meaning we’re committed to the provision of safe and adequate nutrition for infants by the protection and promotion of breastfeeding and by ensuring the proper use of infant formula, when they are necessary, on the basis of adequate information. For this reason, you’ll see we advocate that ‘breast is best’ when it comes to feeding your child. 

We’re also members of the Infant Nutrition Council, an industry body committed to supporting breastfeeding and, when appropriate, infant formula.

Our local history

Inspired by the work and spirit of our original founders, we continue to create trusted products and support parents and carers around the world.

1886
The farming doctor
Returning from study and work in the UK, Sir Truby Francis King released the very first nutritional guidelines for infants.
1927
Karitane products were born
Under Sir Truby's guidance, the Karitane Products Society developed its first range of milk-based powdered formulas.
1986
Supporting more parents and little ones
Karitane products extended its distribution into New Zealand, Australia and Asia.
1996
Karicare is born
Karitane Products became part of Nutricia – and the Karicare range is born! This gave us access to the world’s first dedicated research centre for baby and medical nutrition.
2007
Growing stronger
Nutricia becomes a part of the Danone Group, one of the most recognised manufacturers in infant nutrition.
2014
Locally made
In the heartland where it all began, New Zealand - Danone acquires a new factory and gains access to source milk from 18 local farms.
2020
Onwards
Inspired by the work and spirit of our original founders, we continue to create trusted products and support parents and carers around the world.
Nutricia Careline team of experts

Meet our Careline experts

Made up of midwives, dietitians and mums, our Careline can help with all your parenting questions. Your support crew just got bigger!

Chat with our experts