Anne Geddes and Karicare

Real can be perfect too

Social media is setting an unrealistic standard for parents. Everywhere we turn, we’re conditioned to believe that parenting looks and feels perfect.

At Karicare Toddler, we know parenting isn’t always picture-perfect. So we’ve partnered with the ‘Queen of baby photography’, Anne Geddes, to get a little more real about it.

We want to embrace the beautiful, messy, chaotic moments that really define parenting, and hopefully remind you that real can be perfect too.

Backstage shots of the kids playing

The Queen of baby photography

Based in New York City, Australian born Anne Geddes creates iconic images that are treasured, enjoyed and respected by many generations. As a multiple New York Times bestselling author, her photography has been published in over 84 countries and translated into 24 languages. Anne singularly captures the beauty, purity and vulnerability of children, embodying her deeply held belief that each and every child must be “protected, nurtured and loved”. Now partnering with Karicare Toddler, she has created a range of new imagery that challenges her iconic style and showcases the realness of parenting.

“Our children are our most precious achievements, and rather than celebrating all the wonderful things that make parenting perfect, we’re succumbing to the pressure to appear perfect, all the time.

I’m hoping this campaign helps parents take a moment to reset and see the chaotic and messy moments as being just as perfect as the stylised and filtered ones we see on social media. We should all be celebrating the beauty in real parenting, with all the wonderfully perfect imperfections that come with it.”

– Anne Geddes

Why #KaricareToddlerFeedTheReal matters

Why #KaricareToddlerFeedTheReal matters

We recently commissioned consumer research* to better understand the pressures that Australian parents feel to be perfect. The results are in:

96%

of Australian parents believe there is pressure on them to be perfect.

78%

of parents believe social platforms contribute to the pressure they feel.

66%

stage the area before taking shots or apply filters and crop out any mess before posting.

Our #KaricareToddlerFeedTheReal campaign aims to instil the belief that your experience of parenting is just as perfect as those we see on social media.

Join the #KaricareToddlerFeedTheReal Movement and share the real.

Source: *Karicare Toddler Feed the Real. Lonergan, May 2022.

Take a peek behind the scenes of our Anne Geddes #KaricareToddlerFeedTheReal photo shoot and enjoy the beautiful, messy moments we had on set.

Take a peek behind the scenes of our Anne Geddes #KaricareToddlerFeedTheReal photo shoot and enjoy the beautiful, messy moments we had on set.

video

What we believe Real Parenting looks like…

We invite you to join the #KaricareToddlerFeedTheReal Movement

We invite you to join the #KaricareToddlerFeedTheReal Movement

Share your most real parenting moments with us on instagram and let’s make things a little more real.

What real parenting and real changes for the planet mean for you

What is ‘Feed The Real’?
We want to disrupt picture-perfect parenting.
We’re going carbon neutral by 2030
Because a better tomorrow for our little ones starts with the choices we make today.

Featured Products

Find out more about our full range of products

Karicare Gold+ A2 Toddler Milk Drink
12+ Months
Karicare, Protein Toddler Milk Drink , From 12 Plus Months, 900g
Karicare Gold+ Organic Toddler Milk Drink
12+ Months
Karicare-Gold-Plus-Organic-Stage-3
Karicare Toddler Milk Drink
12+ Months
Karicare-Infant-Formula-Stage-3
Karicare Toddler Goat Milk Drink
12+ Months
Karicare Toddler - Goat Milk Stage 3 (12 months) - Tin Packshot

Not sure which product fits your baby's needs? Contact our Careline for advice.→

Karicare Gold Plus+ A2 Protein Milk Follow-On Formula
6-12 Months
Karicare, Protein Milk Follow-on Formula , From 6 to 12 Months, 900g
Karicare Gold Plus+ Organic Follow-On Formula
6-12 Months
Karicare Gold Plus+ Organic Stage 2
Karicare Follow-on Formula
6-12 Months
Karicare, Follow-On Formula, From 6 to 12 Months, 900g
Karicare Goat Milk Follow-On Formula
6-12 Months

Not sure which product fits your baby's needs? Contact our Careline for advice.→

Karicare Gold Plus+ A2 Protein Milk Infant Formula
0-6 Months
Karicare, Protein Milk Infant Formula , From 0 to 6 Months, 900g
Karicare Gold Plus Organic Infant Formula
0-6 Months
Karicare Gold Plus Organic Stage 1 New Zealand Milk 0-6 months old
Karicare Infant Formula
0-6 Months
Karicare, Infant Formula, From Birth to 6 Months, 900g
Karicare Infant Formula Goat Milk
0-6 Months

Not sure which product fits your baby's needs? Contact our Careline for advice.→

Real support when you need it

Nutricia Careline team of experts

Meet our Careline Experts

“You have explained everything so well and have given some great advice and support. I feel like I have talked with a friend about it all.” – Nicky, Careline caller

No matter how big or small your question is, our team at the Nutricia Careline is here to help. Made up of midwives, dietitians and mums, our Careline can help with all your parenting questions.